What Happened?
Actor and comedian Vir Das has sparked a major discussion online after alleging that quick-commerce platform Zepto delivered a counterfeit Apple Watch despite charging him nearly ₹50,000 for the product. The incident gained attention after Das shared an unboxing video on social media, questioning the authenticity of the smartwatch he received.
According to Vir Das, the Apple Watch was urgently required for a professional shoot. To save time, the product was ordered through Zepto. However, upon receiving and opening the package, he immediately noticed several suspicious details that raised concerns about whether the device was genuine.
Unboxing Video Raises Questions
In the video shared online, Das pointed out multiple inconsistencies in the packaging and product presentation. He claimed the package appeared dirty and unsealed. The outer packaging reportedly mentioned “Series 11,” while the inner box referred to “Series 9” and lacked official Apple branding.
He further highlighted that the charging accessory did not feature Apple branding and that the smartwatch itself displayed “Smart Watch Series 11” along with a “Made in China” label. Based on these observations, Das expressed doubt that the product was an authentic Apple Watch.
The comedian also claimed that when he contacted customer support, he was initially informed that little could be done regarding the issue. This response further fueled his frustration, leading him to publicly share the experience.
Zepto Responds to the Allegations
Following the viral post, Zepto responded publicly and requested Vir Das to share his order details. The company stated that the experience described by the actor did not align with the standards it aims to provide customers and assured him that the matter would be investigated.
Reports also indicate that Zepto initiated steps to review the case and examine the product through its internal processes and brand partners. The company reiterated the importance of verifying high-value deliveries before confirming receipt.
Social Media Reactions
The incident triggered widespread discussion across social media platforms. Many users shared similar experiences involving expensive electronic products purchased online. Some advised customers to inspect packages carefully before accepting delivery, while others recommended using open-box delivery options whenever available.
Several commenters claimed to have faced issues with accessories and electronic gadgets purchased through various e-commerce and quick-commerce platforms. The discussion reignited concerns about product authenticity, quality control, and customer support for premium electronics sold online.
Consumer Awareness Matters
The controversy serves as a reminder for consumers purchasing expensive electronics online. Experts often recommend checking product seals, serial numbers, packaging quality, and brand authentication details immediately upon delivery. Recording an unboxing video can also help in case of disputes regarding product authenticity.
As the matter continues to unfold, customers will be watching closely to see how the company resolves the complaint and what measures are introduced to prevent similar incidents in the future.

